Mia Tui 2021 Roundup of the year

I've just read the round up I wrote at the end of 2020. I was talking of continuing to diversify the range of products we offer our customers due to the ongoing Covid pandemic. Whilst also looking forward to the New Year of 2021 and hopefully the end of the Pandemic!

Well, here we are one year on and almost 2 years since the start of the Pandemic. Who would have believed that the world would still be dealing with this awful disease? The positives I can take from my words of last year are that yes, I have continued to diversify by introducing the Wardrobe Collection which has proved to be incredibly successful. The feedback we have received has all been very positive. Alongside this, we have also managed to design and produce a couple of new bag styles, the Aspen and Laura which have also been very well received. 

We know from many of you who we chat to, that you are still very nervous of going out even to do the necessary food shop. To think we are a year further down the line but still in the midst of a Pandemic is very difficult for everyone to deal with. That's why we will continue to add to our range of products, to help you to shop with confidence from the comfort of your own home. 

But I really don't want to be all doom and gloom! Yes, it has been another tough year for the business (as it has for most) but it's also been another year where we have seen our wonderfully loyal customers continue to support us and shout our name from the roof tops! We've also continued to gain an army of new customers too, so it's not all bad!  In the Summer I took the decision to move to larger premises which was a huge decision to make during the current climate but it was the right thing to do and it has enabled us to look to the future. Not only that but we have 2 new members of the team, Kirsty and Emma who joined us in the Autumn alongside Sandra, Rebecca and Nici. 


We still have to contend with shipping delays and a huge increase in shipping costs. Having our factory in Vietnam means that of course when rules have been bought into Vietnam to cope with the Pandemic we have to work around them and this is always challenging. Van and her team continue to work tirelessly to produce the very highest quality bags and accessories and for this we are very thankful. 

The Mia Tui Community Facebook group that we launched at the start of the Pandemic in March 2020, has continued to grow and the love and support that members offer to each other is amazing. Seeing hundreds of women reaching out to each other and offering advice, kind words and so much support is truly humbling. Not only the Community Group but the Mia Tui Bag Collectors Group also on Facebook is growing rapidly too. This is an independent group run by die hard Mia Tui fans. The admin team work very hard just for the love of Mia Tui! 

Looking to 2022, is exciting. I hope to continue to bring you fabulous clothing. I really want to expand our "Love your Curves" Collection as I feel we should all be encouraged to love our bodies whatever our shape. Our curves should be embraced! I am struggling to find manufacturers that offer me as much choice in larger sizes so this is something I really want to try to tackle moving forward. 

We have a gorgeous new Backpack launching in the New Year, the Willow, which I think will become a customer favourite. 

So it has been a year of contrasts, but what I really want to say is a massive thank you, to my team for their dedication and hard work and of course to you, our amazingly loyal customers for all the continued love and support Mia Tui has received in 2021. 

Wishing you all a wonderful Christmas and a very happy New Year. 

Charlotte x

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