Many of you may know we have been very busy prepping for the Spring Summer 2020 launch for the last few weeks. We had hoped to launch late last week, but the container was held up so we had to move it back. But you have all waited very patiently for the collection which finally launched on Tuesday.
With four brand new colours in the Collection, we have had a lot to do prior to launch day. This includes reorganising the unit where we pack all orders. It may only seem like four new colours but we have around 22 product styles that are having new colours added to, this means finding space for all these new items!
As well as this, we had to plan the Photoshoot to the most finite detail. We had two lovely customers Barbara and Gianna who have modelled for us for AW18 and two gorgeous professional models Emily and Aleesha who joined us for the day.
Planning a photo shoot is a very detailed task. It may from the outside seem just like a few images but there are an awful lot of elements that need to be planned.
Firstly, we have to plan the "Collection Shots" for the front page of the website. From those main images, we have to make sure they will sit well with the other images once on the website. Then we plan the colour of bags to use, style of bags, not doubling up too much, then we move on to plan the clothes for each model to wear in each shot that works with each style and colour of bag.
We worked with a new local photographer for this shoot, Justin came to our studio and took new product images a couple of weeks before the SS20 shoot for each style. This gave us all a chance to get the hang of working together and for Justin to get to grips with what we need from each shot.
We were very lucky that Taylor Wimpey allowed us to use their stunning Showhomes at Newton Leys which is not too far from our offices. For last year's Spring Summer photoshoot, you may remember that we went to Spain for 3 days which gave us the perfect weather for images. This year, we didn't have time to do this so using the show homes with their beautiful interiors really made the project easier to execute as it kept us close to the office and we were able to shoot everything in just one day!
So a couple of weeks ago, we spent the Sunday afternoon getting all the bags (over 50!) to the venue along with all the clothes/shoes for our models. Gianna came up to Milton Keynes and helped us which was very kind of her. Once again, Taylor Wimpey were great and let us set up just before they closed for the day. This meant Monday morning was far easier as everything was all ready for our models.
We were hoping Monday morning may bring us a little sunshine so that we could move outside for some of the shots, sadly it was not to be, the wind was blowing a gale and it rained almost all day! Onwards and upwards! The Mia Tui team are not easily defeated ... as they say "The show must go on!"
Charlotte picked up Emily and Barbara from MK station, whilst I collected Gianna and headed over to meet Aleesha and Justin at the show homes. By 10am we were ready to start, models all ready for their first shots and luckily all the fabulous looks we had put together for them all fitted and worked well with the new colours.
Once Justin had got the lighting right we started working our way through all the main Collection shots we needed and then did close-ups and individual shots after each main image was taken.
Our four lovely models were great fun and worked really well together, there was an awful lot of laughter and chat and poor Justin was very patient. Although I am sure after a whole day with 6 wittering women he was probably ready to open a bottle of wine!
Three of the new Spring Summer colours are stunning pastels, perfect for transitioning into the new Season. Whisper Grey, Pebble and Blush are sure to be some of our most popular ever colours. The softness of the colour palette is stunning and will work with occasion wear for Weddings, Christenings, Proms or for everyday, paired with more casual looks.
Gold is the fourth new colour and it really is a stunner of a Gold! Nothing brash here! Although it has a gentle hue, it is a gorgeous Gold that will be a great addition to your accessories collection.
So, that's a little snippet of what goes on behind the scenes on shoot day! We really do hope you love the new Spring Summer 20 colours as much as we do. Charlotte wanted to create a truly timeless collection for this Season and these gentle pastels really will add a touch of understated chic to any outfit whilst still being very "on-trend"
Here are a few of the fantastic images from the shoot. A huge thank you to our models, Barbara, Aleesha, Gianna and Emily, our photographer Justin and of course Taylor Wimpey Homes.